Open UTDAcademic Journal Reviews
10.1509/jmkr.45.6.741
ArticleJournal of Marketing Research

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services

Chi Kin (Bennett) YimDavid K. TseKimmy Wa Chan
2008Volume 45 · Issue 6pp. 741-756
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