Volume 46 · Issue 1

February 200914 articles

Aristotle's Anxiety: Choosing among Methods to Study Choice

William Hedgcock · Akshay R. Rao

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February 2009pp. 20-24DOI: 10.1509/jmkr.46.1.20 ↗

Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”: Integrating Neural and Decision Sciences: Convergence and Constraints

Scott A. Huettel · John W. Payne

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February 2009pp. 14-17DOI: 10.1509/jmkr.46.1.14 ↗

Do We Really Need a Reason to Indulge?

Jing Xu · Norbert Schwarz

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February 2009pp. 25-36DOI: 10.1509/jmkr.46.1.25 ↗

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

Merel Van Diepen · Bas Donkers · Philip Hans Franses

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February 2009pp. 120-133DOI: 10.1509/jmkr.46.1.120 ↗

Emotional Accounting: How Feelings about Money Influence Consumer Choice

Jonathan Levav · A. Peter Mcgraw

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February 2009pp. 66-80DOI: 10.1509/jmkr.46.1.66 ↗

Gender Dimensions of Brand Personality

Bianca Grohmann

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February 2009pp. 105-119DOI: 10.1509/jmkr.46.1.105 ↗

Journal of Marketing Research

Authors not recorded

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February 2009pp. i-iiDOI: 10.1509/jmkr.46.1.i ↗

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Manoj Thomas · Vicki G. Morwitz

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February 2009pp. 81-91DOI: 10.1509/jmkr.46.1.81 ↗

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

David Sprott · Sandor Czellar · Eric Spangenberg

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February 2009pp. 92-104DOI: 10.1509/jmkr.46.1.92 ↗

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain · Pragya Mathur · Durairaj Maheswaran

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February 2009pp. 56-65DOI: 10.1509/jmkr.46.1.56 ↗

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Rui (Juliet) Zhu · Joan Meyers-Levy

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February 2009pp. 37-45DOI: 10.1509/jmkr.46.1.37 ↗

The Role of Imagination-Focused Visualization on New Product Evaluation

Min Zhao · Steve Hoeffler · Darren W. Dahl

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February 2009pp. 46-55DOI: 10.1509/jmkr.46.1.46 ↗

Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study

William Hedgcock · Akshay R. Rao

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February 2009pp. 1-13DOI: 10.1509/jmkr.46.1.1 ↗

Using fMRI to Inform Marketing Research: Challenges and Opportunities

Carolyn Yoon · Richard Gonzalez · James R. Bettman

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February 2009pp. 17-19DOI: 10.1509/jmkr.46.1.17 ↗