Open UTDAcademic Journal Reviews
10.1509/jmkr.46.1.81
ArticleJournal of Marketing Research

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Manoj ThomasVicki G. Morwitz
2009Volume 46 · Issue 1pp. 81-91
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