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Journal of Marketing Research

Volume 53 · Issue 1

February 201610 articles

Crafting a JMR Manuscript

Werner J. Reinartz

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February 2016pp. 139-141DOI: 10.1509/jmr.15.0343 ↗

Cross-Validation of Customer and Employee Signals and Firm Valuation

Christopher Groening · Vikas Mittal · Yan “Anthea” Zhang

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February 2016pp. 61-76DOI: 10.1509/jmr.12.0272 ↗

Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice

Martin Meißner · Andres Musalem · Joel Huber

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February 2016pp. 1-17DOI: 10.1509/jmr.13.0467 ↗

How Experience Variety Shapes Postpurchase Product Evaluation

Jordan Etkin · Aner Sela

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February 2016pp. 77-90DOI: 10.1509/jmr.14.0175 ↗

Is A 70% Forecast more Accurate than a 30% Forecast? How Level of a Forecast Affects Inferences about Forecasts and Forecasters

Rajesh Bagchi · Elise Chandon Ince

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February 2016pp. 31-45DOI: 10.1509/jmr.12.0526 ↗

Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière · Timothy L. Keiningham · Lerzan Aksoy · Atakan Yalçin · Forrest V. Morgeson · Sunil Mithas

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February 2016pp. 91-109DOI: 10.1509/jmr.12.0143 ↗

The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

C. Page Moreau · Marit Gundersen Engeset

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February 2016pp. 18-30DOI: 10.1509/jmr.13.0499 ↗

The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity

Joerg Koenigstorfer · Hans Baumgartner

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February 2016pp. 124-138DOI: 10.1509/jmr.12.0429 ↗

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Eva Ascarza · Raghuram Iyengar · Martin Schleicher

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February 2016pp. 46-60DOI: 10.1509/jmr.13.0483 ↗

When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue

Katherine White · Lily Lin · Darren W. Dahl · Robin J. B. Ritchie

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February 2016pp. 110-123DOI: 10.1509/jmr.12.0388 ↗