Open UTDAcademic Journal Reviews
10.1509/jmr.12.0526
ArticleJournal of Marketing Research

Is A 70% Forecast more Accurate than a 30% Forecast? How Level of a Forecast Affects Inferences about Forecasts and Forecasters

Rajesh BagchiElise Chandon Ince
2016Volume 53 · Issue 1pp. 31-45
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