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Journal of Marketing Research

Volume 52 · Issue 2

April 20158 articles

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Liu (Cathy) Yang · Olivier Toubia · Martijn G. De Jong

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April 2015pp. 166-183DOI: 10.1509/jmr.13.0288 ↗

Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data

Denish Shah · V. Kumar · Yi Zhao

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April 2015pp. 147-165DOI: 10.1509/jmr.13.0530 ↗

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes D. Hattula · Walter Herzog · Darren W. Dahl · Sven Reinecke

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April 2015pp. 235-252DOI: 10.1509/jmr.13.0296 ↗

Money, Time, and the Stability of Consumer Preferences

Leonard Lee · Michelle P. Lee · Marco Bertini · Gal Zauberman · Dan Ariely

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April 2015pp. 184-199DOI: 10.1509/jmr.10.0386 ↗

Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen · V. Kumar

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April 2015pp. 268-285DOI: 10.1509/jmr.14.0174 ↗

Stockpiling Points in Linear Loyalty Programs

Valeria Stourm · Eric T. Bradlow · Peter S. Fader

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April 2015pp. 253-267DOI: 10.1509/jmr.12.0354 ↗

The Challenge of Retaining Customers Acquired with Free Trials

Hannes Datta · Bram Foubert · Harald J. Van Heerde

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April 2015pp. 217-234DOI: 10.1509/jmr.12.0160 ↗

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Carlos J.S. Lourenço · ELS Gijsbrechts · Richard Paap

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April 2015pp. 200-216DOI: 10.1509/jmr.11.0536 ↗