Open UTDAcademic Journal Reviews
10.1509/jmr.13.0296
ArticleJournal of Marketing Research

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes D. HattulaWalter HerzogDarren W. DahlSven Reinecke
2015Volume 52 · Issue 2pp. 235-252
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