Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching CostsEric T. Anderson · Duncan SimesterDiscuss this article →August 2013pp. 489-504DOI: 10.1509/jmr.11.0538 ↗
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice DifficultyEunice Kim Cho · Uzma Khan · Ravi DharDiscuss this article →August 2013pp. 505-516DOI: 10.1509/jmr.11.0389 ↗
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz CampaignPeter J. Danaher · Tracey S. DaggerDiscuss this article →August 2013pp. 517-534DOI: 10.1509/jmr.12.0241 ↗
Consumer Behavior in “Equilibrium”: How Experiencing Physical Balance Increases Compromise ChoiceJeffrey S. Larson · Darron M. BilleterDiscuss this article →August 2013pp. 535-547DOI: 10.1509/jmr.11.0455 ↗
Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video TrackingSam K. Hui · Yanliu Huang · Jacob Suher · J. Jeffrey InmanDiscuss this article →August 2013pp. 445-462DOI: 10.1509/jmr.12.0065 ↗
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and DilutionRosellina Ferraro · Amna Kirmani · Ted MatherlyDiscuss this article →August 2013pp. 477-488DOI: 10.1509/jmr.11.0342 ↗
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large AssortmentsJing Xu · Zixi Jiang · Ravi DharDiscuss this article →August 2013pp. 548-559DOI: 10.1509/jmr.10.0390 ↗
On Brands and Word of MouthMitchell J. Lovett · Renana Peres · Ron ShacharDiscuss this article →August 2013pp. 427-444DOI: 10.1509/jmr.11.0458 ↗
Temporal Contiguity and Negativity Bias in the Impact of Online Word of MouthZoey Chen · Nicholas H. LurieDiscuss this article →August 2013pp. 463-476DOI: 10.1509/jmr.12.0063 ↗
