Open UTDAcademic Journal Reviews
10.1509/jmr.12.0065
ArticleJournal of Marketing Research

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Sam K. HuiYanliu HuangJacob SuherJ. Jeffrey Inman
2013Volume 50 · Issue 4pp. 445-462
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