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Journal of Marketing Research

Volume 53 · Issue 2

April 20169 articles

Advertising Effectiveness: The Moderating Effect of Firm Strategy

Leigh McAlister · Raji Srinivasan · Niket Jindal · Albert A. Cannella

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April 2016pp. 207-224DOI: 10.1509/jmr.13.0285 ↗

Can Sales Uncertainty Increase Firm Profits?

Niladri Syam · James D. Hess · Ying Yang

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April 2016pp. 199-206DOI: 10.1509/jmr.13.0506 ↗

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One's Likelihood of Helping?

Scott A. Thompson · Molan Kim · Keith Marion Smith

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April 2016pp. 280-295DOI: 10.1509/jmr.13.0301 ↗

Consumer Preferences for Annuity Attributes: Beyond Net Present Value

Suzanne B. Shu · Robert Zeithammer · John W. Payne

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April 2016pp. 240-262DOI: 10.1509/jmr.13.0004 ↗

Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?

Abhishek Borah · Gerard J. Tellis

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April 2016pp. 143-160DOI: 10.1509/jmr.13.0009 ↗

Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

Øystein Daljord · Sanjog Misra · Harikesh S. Nair

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April 2016pp. 161-182DOI: 10.1509/jmr.14.0018 ↗

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew M. Baker · Naveen Donthu · V. Kumar

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April 2016pp. 225-239DOI: 10.1509/jmr.14.0099 ↗

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Andrew T. Stephen · Peter Pal Zubcsek · Jacob Goldenberg

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April 2016pp. 263-279DOI: 10.1509/jmr.13.0127 ↗

The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect

Marcel Lichters · Claudia Brunnlieb · Gideon Nave · Marko Sarstedt · Bodo Vogt

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April 2016pp. 183-198DOI: 10.1509/jmr.14.0482 ↗