Open UTDAcademic Journal Reviews
10.1509/jmr.13.0127
ArticleJournal of Marketing Research

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

Andrew T. StephenPeter Pal ZubcsekJacob Goldenberg
2016Volume 53 · Issue 2pp. 263-279
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