A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning AnalysesWayne S. Desarbo · Rajdeep Grewal · Crystal J. ScottDiscuss this article →June 2008pp. 280-292DOI: 10.1509/jmkr.45.3.280 ↗
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer ProductsHenrik Hagtvedt · Vanessa M. PatrickDiscuss this article →June 2008pp. 379-389DOI: 10.1509/jmkr.45.3.379 ↗
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?David L. Alexander · John G. Lynch · Qing WangDiscuss this article →June 2008pp. 307-319DOI: 10.1509/jmkr.45.3.307 ↗
Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and GuidelinesAric Rindfleisch · Alan J. Malter · Shankar Ganesan · Christine MoormanDiscuss this article →June 2008pp. 261-279DOI: 10.1509/jmkr.45.3.261 ↗
Disposition Effects and Underlying Mechanisms in E-Trading of StocksHyun-Jung Lee · Jongwon Park · Jin-Yong Lee · Robert S. WyerDiscuss this article →June 2008pp. 362-378DOI: 10.1509/jmkr.45.3.362 ↗
How Far Can a Brand Stretch? Understanding the Role of Self-ConstrualRohini AhluwaliaDiscuss this article →June 2008pp. 337-350DOI: 10.1509/jmkr.45.3.337 ↗
Identity Congruency Effects on DonationsJen Shang · Americus Reed · Rachel CrosonDiscuss this article →June 2008pp. 351-361DOI: 10.1509/jmkr.45.3.351 ↗
Journal of Marketing ResearchAuthors not recordedDiscuss this article →June 2008pp. i-iiDOI: 10.1509/jmkr.45.3.i ↗
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental SimulationRaquel Castaño · Mita Sujan · Manish Kacker · Harish SujanDiscuss this article →June 2008pp. 320-336DOI: 10.1509/jmkr.45.3.320 ↗
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of PromotionsRebecca J. Slotegraaf · Koen PauwelsDiscuss this article →June 2008pp. 293-306DOI: 10.1509/jmkr.45.3.293 ↗
The Value of Sticky ArticlesJoel HuberDiscuss this article →June 2008pp. 257-260DOI: 10.1509/jmkr.45.3.257 ↗
