Open UTDAcademic Journal Reviews
10.1509/jmkr.45.3.261
ArticleJournal of Marketing Research

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Aric RindfleischAlan J. MalterShankar GanesanChristine Moorman
2008Volume 45 · Issue 3pp. 261-279
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