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Journal of Marketing Research

Volume 45 · Issue 2

April 200810 articles

A Conjoint Approach to Multipart Pricing

Raghuram Iyengar · Kamel Jedidi · Rajeev Kohli

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April 2008pp. 195-210DOI: 10.1509/jmkr.45.2.195 ↗

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product

Rui (Juliet) Zhu · Xinlei (Jack) Chen · Srabana Dasgupta

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April 2008pp. 159-170DOI: 10.1509/jmkr.45.2.159 ↗

Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context

On Amir · Jonathan Levav

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April 2008pp. 145-158DOI: 10.1509/jmkr.45.2.145 ↗

Incorporating Subjective Characteristics in Product Design and Evaluations

Lan Luo · P.K. Kannan · Brian T. Ratchford

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April 2008pp. 182-194DOI: 10.1509/jmkr.45.2.182 ↗

Is Firm Trust Essential in a Trusted Environment? how Trust in the Business Context Influences Customers

Kent Grayson · Devon Johnson · Der-Fa Robert Chen

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April 2008pp. 241-256DOI: 10.1509/jmkr.45.2.241 ↗

Journal of Marketing Research

Authors not recorded

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April 2008pp. i-ivDOI: 10.1509/jmkr.45.2.i ↗

The Effect of Competitive Advertising Interference on Sales for Packaged Goods

Peter J. Danaher · André Bonfrer · Sanjay Dhar

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April 2008pp. 211-225DOI: 10.1509/jmkr.45.2.211 ↗

The Prominence Effect in Shanghai Apartment Prices

Christopher K. Hsee · Jean-Pierre Dubé · Yan Zhang

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April 2008pp. 133-144DOI: 10.1509/jmkr.45.2.133 ↗

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Alexander Chernev

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April 2008pp. 171-181DOI: 10.1509/jmkr.45.2.171 ↗

The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data

Dinesh K. Gauri · K. Sudhir · Debabrata Talukdar

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April 2008pp. 226-240DOI: 10.1509/jmkr.45.2.226 ↗