Open UTDAcademic Journal Reviews
10.1509/jmkr.45.2.159
ArticleJournal of Marketing Research

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product

Rui (Juliet) ZhuXinlei (Jack) ChenSrabana Dasgupta
2008Volume 45 · Issue 2pp. 159-170
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