Volume 54 · Issue 1

February 201713 articles

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases

Elke Huyghe · Julie Verstraeten · Maggie Geuens · Anneleen Van Kerckhove

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February 2017pp. 61-74DOI: 10.1509/jmr.14.0490 ↗

Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Leslie K. John · Oliver Emrich · Sunil Gupta · Michael I. Norton

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February 2017pp. 144-155DOI: 10.1509/jmr.14.0237 ↗

Field Experimentation in Marketing Research

Ayelet Gneezy

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February 2017pp. 140-143DOI: 10.1509/jmr.16.0225 ↗

How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis

Hua Chen · Noah Lim

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February 2017pp. 44-60DOI: 10.1509/jmr.15.0201 ↗

Identifying the Presence and Cause of Fashion Cycles in Data

Hema Yoganarasimhan

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February 2017pp. 5-26DOI: 10.1509/jmr.15.0119 ↗

Introduction to the Journal of Marketing Research Special Section on Field Experiments

Robert Meyer

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February 2017pp. 138-139DOI: 10.1509/jmr.54.150 ↗

Journal of Marketing Research: Looking Forward

Rajdeep Grewal

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February 2017pp. 1-4DOI: 10.1509/jmr.54.11 ↗

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

Denish Shah · V. Kumar · Kihyun Hannah Kim · Jeewon Brianna Choi

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February 2017pp. 27-43DOI: 10.1509/jmr.15.0158 ↗

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes

Meghan R. Busse · Ayelet Israeli · Florian Zettelmeyer

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February 2017pp. 75-95DOI: 10.1509/jmr.13.0291 ↗

Return on Service Amenities

Rebecca W. Hamilton · Roland T. Rust · Michel Wedel · Chekitan S. Dev

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February 2017pp. 96-110DOI: 10.1509/jmr.14.0364 ↗

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Dipayan Biswas · Courtney Szocs · Roger Chacko · Brian Wansink

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February 2017pp. 111-123DOI: 10.1509/jmr.14.0115 ↗

The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

David A. Griffith · Jessica J. Hoppner · Hannah S. Lee · Tobias Schoenherr

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February 2017pp. 124-137DOI: 10.1509/jmr.13.0319 ↗

“Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior

Sterling A. Bone · Katherine N. Lemon · Clay M. Voorhees · Katie A. Liljenquist · Paul W. Fombelle · Kristen Bell Detienne · R. Bruce Money

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February 2017pp. 156-170DOI: 10.1509/jmr.14.0232 ↗