10.1509/jmr.16.0225

Field Experimentation in Marketing Research

2017Volume 54 · Issue 1pp. 140-143
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.