Volume 53 · Issue 6

December 201612 articles

Anticipation of Future Variety Reduces Satiation from Current Experiences

Julio Sevilla · Jiao Zhang · Barbara E. Kahn

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December 2016pp. 954-968DOI: 10.1509/jmr.14.0360 ↗

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices

Morgan K. Ward · Susan M. Broniarczyk

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December 2016pp. 1001-1018DOI: 10.1509/jmr.13.0537 ↗

Belief in Free Will: Implications for Practice and Policy

Yanmei Zheng · Stijn M.J. Van Osselaer · Joseph W. Alba

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December 2016pp. 1050-1064DOI: 10.1509/jmr.15.0452 ↗

Choosing Variety for Joint Consumption

Jordan Etkin

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December 2016pp. 1019-1033DOI: 10.1509/jmr.14.0209 ↗

Design of Search Engine Services: Channel Interdependence in Search Engine Results

Benjamin Edelman · Zhenyu Lai

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December 2016pp. 881-900DOI: 10.1509/jmr.14.0528 ↗

Fairness Ideals in Distribution Channels

Tony Haitao Cui · Paola Mallucci

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December 2016pp. 969-987DOI: 10.1509/jmr.12.0093 ↗

Journal of Marketing Research Subject and Author Index, Vol. 53, 2016

Authors not recorded

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December 2016pp. 1065-1074DOI: 10.1509/jmr.index.53.6 ↗

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder · V. Kumar · Yi Zhao

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December 2016pp. 901-921DOI: 10.1509/jmr.14.0641 ↗

Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements

Young Eun Huh · Joachim Vosgerau · Carey K. Morewedge

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December 2016pp. 1034-1049DOI: 10.1509/jmr.12.0240 ↗

Signaling through Price and Quality to Consumers with Fairness Concerns

Xiaomeng Guo · Baojun Jiang

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December 2016pp. 988-1000DOI: 10.1509/jmr.15.0323 ↗

The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In

Gabriela N. Tonietto · Selin A. Malkoc

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December 2016pp. 922-936DOI: 10.1509/jmr.14.0591 ↗

When Remembering Disrupts Knowing: Blocking Implicit Price Memory

Ellie J. Kyung · Manoj Thomas

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December 2016pp. 937-953DOI: 10.1509/jmr.14.0335 ↗