Open UTDAcademic Journal Reviews
10.1509/jmr.13.0537
ArticleJournal of Marketing Research

Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices

Morgan K. WardSusan M. Broniarczyk
2016Volume 53 · Issue 6pp. 1001-1018
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