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Journal of Marketing Research

Volume 49 · Issue 5

October 201212 articles

A Reference Price Theory of the Endowment Effect

Ray Weaver · Shane Frederick

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October 2012pp. 696-707DOI: 10.1509/jmr.09.0103 ↗

Competition in a Status Goods Market

Dmitri Kuksov · Ying Xie

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October 2012pp. 609-623DOI: 10.1509/jmr.11.0005 ↗

Journal of Marketing Research

Authors not recorded

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October 2012pp. i-iiDOI: 10.1509/jmr.49.5.i ↗

Misresponse to Reversed and Negated Items in Surveys: A Review

Bert Weijters · Hans Baumgartner

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October 2012pp. 737-747DOI: 10.1509/jmr.11.0368 ↗

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

Sunghoon Kim · Duncan K.H. Fong · Wayne S. Desarbo

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October 2012pp. 725-736DOI: 10.1509/jmr.10.0395 ↗

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem

Yuxin Chen · Joel H. Steckel

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October 2012pp. 655-669DOI: 10.1509/jmr.06.0005 ↗

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets

Hernan A. Bruno · Hai Che · Shantanu Dutta

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October 2012pp. 640-654DOI: 10.1509/jmr.09.0334 ↗

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior

Lea Dunn · Darren W. Dahl

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October 2012pp. 670-681DOI: 10.1509/jmr.11.0169 ↗

The Effect of Location on Price Estimation: Understanding Number–Location and Number–Order Associations

Fengyan Cai · Hao Shen · Michael K. Hui

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October 2012pp. 718-724DOI: 10.1509/jmr.11.0203 ↗

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Andrew T. Stephen · Jeff Galak

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October 2012pp. 624-639DOI: 10.1509/jmr.09.0401 ↗

The Influence of Price Presentation Order on Consumer Choice

Kwanho Suk · Jiheon Lee · Donald R. Lichtenstein

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October 2012pp. 708-717DOI: 10.1509/jmr.11.0309 ↗

The Market Valuation of Outsourcing New Product Development

Néomie Raassens · Stefan Wuyts · Inge Geyskens

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October 2012pp. 682-695DOI: 10.1509/jmr.09.0317 ↗