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Journal of Marketing Research

Volume 46 · Issue 3

June 200911 articles

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Alexander Chernev · Ryan Hamilton

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June 2009pp. 410-420DOI: 10.1509/jmkr.46.3.410 ↗

Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”: Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research

Authors not recorded

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June 2009pp. 313-329DOI: 10.1509/jmkr.46.3.313 ↗

Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice

William Hedgcock · Akshay R. Rao · Haipeng (Allan) Chen

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June 2009pp. 330-343DOI: 10.1509/jmkr.46.3.330 ↗

Deciding without Resources: Resource Depletion and Choice in Context

Anastasiya Pocheptsova · On Amir · Ravi Dhar · Roy F. Baumeister

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June 2009pp. 344-355DOI: 10.1509/jmkr.46.3.344 ↗

Designing Sales Contests: Does the Prize Structure Matter?

Noah Lim · Michael J. Ahearne · Sung H. Ham

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June 2009pp. 356-371DOI: 10.1509/jmkr.46.3.356 ↗

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

Iris W. Hung · Robert S. Wyer

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June 2009pp. 421-434DOI: 10.1509/jmkr.46.3.421 ↗

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion

Vladas Griskevicius · Noah J. Goldstein · Chad R. Mortensen · Jill M. Sundie · Robert B. Cialdini · Douglas T. Kenrick

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June 2009pp. 384-395DOI: 10.1509/jmkr.46.3.384 ↗

Journal of Marketing Research

Authors not recorded

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June 2009pp. i-iiDOI: 10.1509/jmkr.46.3.i ↗

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Shuba Srinivasan · Dominique M. Hanssens

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June 2009pp. 293-312DOI: 10.1509/jmkr.46.3.293 ↗

Planned versus Actual Betting in Sequential Gambles

Eduardo B. Andrade · Ganesh Iyer

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June 2009pp. 372-383DOI: 10.1509/jmkr.46.3.372 ↗

Wealth, Warmth, and Well-Being: Whether Happiness is Relative or Absolute Depends on Whether it is about Money, Acquisition, or Consumption

Christopher K. Hsee · Yang Yang · Naihe Li · Luxi Shen

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June 2009pp. 396-409DOI: 10.1509/jmkr.46.3.396 ↗