Open UTDAcademic Journal Reviews
10.1509/jmkr.46.3.421
ArticleJournal of Marketing Research

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

Iris W. HungRobert S. Wyer
2009Volume 46 · Issue 3pp. 421-434
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.