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Journal of Marketing Research

Volume 58 · Issue 6

December 20219 articles

A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)

Olivier Toubia

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December 2021pp. 1142-1158DOI: 10.1177/0022243720943209 ↗

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys · Mathew S. Isaac · Rebecca Jen-Hui Wang

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December 2021pp. 1101-1119DOI: 10.1177/0022243720940693 ↗

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou · George H. Chen · Pedro Ferreira · Michael D. Smith

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December 2021pp. 1079-1100DOI: 10.1177/00222437211042013 ↗

Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion

Khaled Boughanmi · Asim Ansari

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December 2021pp. 1034-1057DOI: 10.1177/00222437211016495 ↗

Emotional Expressions and Brand Status

Jeffrey K. Lee

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December 2021pp. 1178-1196DOI: 10.1177/00222437211037340 ↗

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video

Rajdeep Grewal · Sachin Gupta · Rebecca Hamilton

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December 2021pp. 1025-1033DOI: 10.1177/00222437211054601 ↗

The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News

Shiri Melumad · Robert Meyer · Yoon Duk Kim

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December 2021pp. 1058-1078DOI: 10.1177/0022243720987147 ↗

The Power of Brand Selfies

Jochen Hartmann · Mark Heitmann · Christina Schamp · Oded Netzer

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December 2021pp. 1159-1177DOI: 10.1177/00222437211037258 ↗

Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study

Ming Chen · Raymond R. Burke · Sam K. Hui · Alex Leykin

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December 2021pp. 1120-1141DOI: 10.1177/0022243721998375 ↗