Open UTDAcademic Journal Reviews
10.1177/00222437211042013
ArticleJournal of Marketing Research

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou ORCID ↗George H. ChenPedro FerreiraMichael D. Smith
2021Volume 58 · Issue 6pp. 1079-1100
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