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Journal of Marketing Research

Volume 50 · Issue 3

June 201310 articles

Bonuses versus Commissions: A Field Study

Sunil Kishore · Raghunath Singh Rao · Om Narasimhan · George John

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June 2013pp. 317-333DOI: 10.1509/jmr.11.0485 ↗

Creating Truth-Telling Incentives with the Bayesian Truth Serum

Ray Weaver · Drazen Prelec

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June 2013pp. 289-302DOI: 10.1509/jmr.09.0039 ↗

Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption

Eleanor McDonnell Feit · Pengyuan Wang · Eric T. Bradlow · Peter S. Fader

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June 2013pp. 348-364DOI: 10.1509/jmr.11.0431 ↗

How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions

Hyeongmin (Christian) Kim

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June 2013pp. 416-426DOI: 10.1509/jmr.12.0011 ↗

Journal of Marketing Research

Authors not recorded

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June 2013pp. i-iiDOI: 10.1509/jmr.50.3.i ↗

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Maura L. Scott · Martin Mende · Lisa E. Bolton

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June 2013pp. 334-347DOI: 10.1509/jmr.11.0478 ↗

Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship

Rajdeep Grewal · Alok Kumar · Girish Mallapragada · Amit Saini

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June 2013pp. 378-398DOI: 10.1509/jmr.11.0487 ↗

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Keisha M. Cutright · James R. Bettman · Gavan J. Fitzsimons

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June 2013pp. 365-377DOI: 10.1509/jmr.10.0202 ↗

Subjective Knowledge in Consumer Financial Decisions

Liat Hadar · Sanjay Sood · Craig R. Fox

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June 2013pp. 303-316DOI: 10.1509/jmr.10.0518 ↗

The Impact of Brand Rating Dispersion on Firm Value

Xueming Luo · Sascha Raithel · Michael A. Wiles

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June 2013pp. 399-415DOI: 10.1509/jmr.12.0188 ↗