Open UTDAcademic Journal Reviews
10.1509/jmr.11.0431
ArticleJournal of Marketing Research

Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption

Eleanor McDonnell FeitPengyuan WangEric T. BradlowPeter S. Fader
2013Volume 50 · Issue 3pp. 348-364
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