A Topical History of JMRJoel Huber · Wagner Kamakura · Carl F. MelaDiscuss this article →February 2014pp. 84-91DOI: 10.1509/jmr.51.1.02 ↗
Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field ExperimentHongshuang (Alice) Li · P.K. KannanDiscuss this article →February 2014pp. 40-56DOI: 10.1509/jmr.13.0050 ↗
Comments on Ralph Day's JMR Editorship—1969 to 1972David AakerDiscuss this article →February 2014pp. 94-95DOI: 10.1509/jmr.51.1.4 ↗
Copy Alert: A Method and Metric to Detect Visual Copycat BrandsTakuya Satomura · Michel Wedel · Rik PietersDiscuss this article →February 2014pp. 1-13DOI: 10.1509/jmr.11.0467 ↗
Editorship of Harper W. Boyd Jr. (1975–1978)Richard J. LutzDiscuss this article →February 2014pp. 101-104DOI: 10.1509/jmr.51.1.6 ↗
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979–1982Dawn IacobucciDiscuss this article →February 2014pp. 105-106DOI: 10.1509/jmr.51.1.7 ↗
Introduction to the JMR 50th Anniversary Special SectionRobert Meyer · Russell S. WinerDiscuss this article →February 2014pp. 83-83DOI: 10.1509/jmr.51.1.1 ↗
JMR in Transition: Reflections on the 2006–2012 PeriodJoel Huber · Tülin ErdemDiscuss this article →February 2014pp. 133-135DOI: 10.1509/jmr.51.1.14 ↗
JMR: The Bass Years (1972–1975)David B. MontgomeryDiscuss this article →February 2014pp. 96-100DOI: 10.1509/jmr.51.1.5 ↗
Journal of Marketing Research: 1964–1969, the Bob Ferber YearsDonald G. MorrisonDiscuss this article →February 2014pp. 92-93DOI: 10.1509/jmr.51.1.3 ↗
Money, Status, and the Ovulatory CycleKristina M. Durante · Vladas Griskevicius · Stephanie M. Cantú · Jeffry A. SimpsonDiscuss this article →February 2014pp. 27-39DOI: 10.1509/jmr.11.0327 ↗
My JMREditorship: A Life of πMichael J. HoustonDiscuss this article →February 2014pp. 112-115DOI: 10.1509/jmr.51.1.9 ↗
Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number MultiplesKeith S. Coulter · Anne L. RoggeveenDiscuss this article →February 2014pp. 69-82DOI: 10.1509/jmr.12.0438 ↗
Reflections on Being Editor of Journal of Marketing Research, 1982–1985William D. PerreaultDiscuss this article →February 2014pp. 107-111DOI: 10.1509/jmr.51.1.8 ↗
Reflections on Editing Journal of Marketing Research, 1992–1994Barton WeitzDiscuss this article →February 2014pp. 116-119DOI: 10.1509/jmr.51.1.10 ↗
Reflections on JMR: A Practitioner's PerspectiveGordon WynerDiscuss this article →February 2014pp. 136-138DOI: 10.1509/jmr.51.1.15 ↗
Reflections on My Editorship of JMR and BeyondWagner A. KamakuraDiscuss this article →February 2014pp. 131-132DOI: 10.1509/jmr.51.1.13 ↗
Reflections on My JMR Editorship (1998–2000)Russell S. WinerDiscuss this article →February 2014pp. 127-130DOI: 10.1509/jmr.51.1.12 ↗
Tasting the Tea after a 15-Year Brew: Editorial Reflections on the 1995–1997 YearsVijay Mahajan · R. VenkateshDiscuss this article →February 2014pp. 120-126DOI: 10.1509/jmr.51.1.11 ↗
The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and ConsumptionJulio Sevilla · Barbara E. KahnDiscuss this article →February 2014pp. 57-68DOI: 10.1509/jmr.12.0153 ↗
The Importance of the Raw Idea in Innovation: Testing the Sow's Ear HypothesisLaura J. Kornish · Karl T. UlrichDiscuss this article →February 2014pp. 14-26DOI: 10.1509/jmr.12.0401 ↗
