Open UTDAcademic Journal Reviews
10.1509/jmr.51.1.8
ArticleJournal of Marketing Research

Reflections on Being Editor of Journal of Marketing Research, 1982–1985

William D. Perreault
2014Volume 51 · Issue 1pp. 107-111
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.