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Journal of Marketing Research

Volume 51 · Issue 4

August 201411 articles

A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables

Wei Zhang · Ajay Kalra

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August 2014pp. 448-462DOI: 10.1509/jmr.12.0139 ↗

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath · Liye Ma · Young-Hoon Park

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August 2014pp. 480-486DOI: 10.1509/jmr.13.0099 ↗

Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment

Robyn A. Leboeuf · Elanor F. Williams · Lyle A. Brenner

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August 2014pp. 420-432DOI: 10.1509/jmr.11.0298 ↗

Let's be Honest about the Attraction Effect

Joel Huber · John W. Payne · Christopher P. Puto

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August 2014pp. 520-525DOI: 10.1509/jmr.14.0208 ↗

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel · Wendy W. Moe

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August 2014pp. 387-402DOI: 10.1509/jmr.12.0424 ↗

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Seshadri Tirunillai · Gerard J. Tellis

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August 2014pp. 463-479DOI: 10.1509/jmr.12.0106 ↗

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

V. Kumar · XI (Alan) Zhang · Anita Luo

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August 2014pp. 403-419DOI: 10.1509/jmr.13.0169 ↗

More Evidence Challenging the Robustness and Usefulness of the Attraction Effect

Sybil Yang · Michael Lynn

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August 2014pp. 508-513DOI: 10.1509/jmr.14.0020 ↗

The Limits of Attraction

Shane Frederick · Leonard Lee · Ernest Baskin

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August 2014pp. 487-507DOI: 10.1509/jmr.12.0061 ↗

The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors

Katherine White · Bonnie Simpson · Jennifer J. Argo

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August 2014pp. 433-447DOI: 10.1509/jmr.12.0335 ↗

Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance

Itamar Simonson

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August 2014pp. 514-519DOI: 10.1509/jmr.14.0093 ↗