Open UTDAcademic Journal Reviews
10.1509/jmr.11.0298
ArticleJournal of Marketing Research

Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment

Robyn A. LeboeufElanor F. WilliamsLyle A. Brenner
2014Volume 51 · Issue 4pp. 420-432
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