Volume 48 · Issue 3

June 201116 articles

Choice as an End versus a Means

Jinhee Choi · Ayelet Fishbach

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June 2011pp. 544-554DOI: 10.1509/jmkr.48.3.544 ↗

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Eric (Er) Fang · Robert W. Palmatier · Rajdeep Grewal

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June 2011pp. 587-602DOI: 10.1509/jmkr.48.3.587 ↗

Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations

Min Zhao · Jinhong Xie

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June 2011pp. 486-496DOI: 10.1509/jmkr.48.3.486 ↗

Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image

Garrett Sonnier · Andrew Ainslie

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June 2011pp. 518-531DOI: 10.1509/jmkr.48.3.518 ↗

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Stefano Puntoni · Steven Sweldens · Nader T. Tavassoli

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June 2011pp. 413-424DOI: 10.1509/jmkr.48.3.413 ↗

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman · Gerard J. Tellis · Richard A. Briesch

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June 2011pp. 457-471DOI: 10.1509/jmkr.48.3.457 ↗

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White · Rhiannon Macdonnell · Darren W. Dahl

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June 2011pp. 472-485DOI: 10.1509/jmkr.48.3.472 ↗

Journal of Marketing Research

Authors not recorded

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June 2011pp. i-iiDOI: 10.1509/jmkr.48.3.i ↗

Network Effects and Personal Influences: The Diffusion of an Online Social Network

Zsolt Katona · Peter Pal Zubcsek · Miklos Sarvary

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June 2011pp. 425-443DOI: 10.1509/jmkr.48.3.425 ↗

Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait

Jin Seok Pyone · Alice M. Isen

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June 2011pp. 532-543DOI: 10.1509/jmkr.48.3.532 ↗

Price Competition and Endogenous Valuation in Search Advertising

Lizhen Xu · Jianqing Chen · Andrew Whinston

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June 2011pp. 566-586DOI: 10.1509/jmkr.48.3.566 ↗

Securities Trading of Concepts (STOC)

Ely Dahan · Adlar J. Kim · Andrew W. Lo · Tomaso Poggio · Nicholas Chan

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June 2011pp. 497-517DOI: 10.1509/jmkr.48.3.497 ↗

Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

Rebecca Walker Naylor · Cait Poynor Lamberton · David A. Norton

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June 2011pp. 617-631DOI: 10.1509/jmkr.48.3.617 ↗

The Social Utility of Feature Creep

Debora V. Thompson · Michael I. Norton

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June 2011pp. 555-565DOI: 10.1509/jmkr.48.3.555 ↗

The Value of Social Dynamics in Online Product Ratings Forums

Wendy W. Moe · Michael Trusov

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June 2011pp. 444-456DOI: 10.1509/jmkr.48.3.444 ↗

Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework

Stephen K. Kim · Richard G. McFarland · Soongi Kwon · Sanggi Son · David A. Griffith

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June 2011pp. 603-616DOI: 10.1509/jmkr.48.3.603 ↗