Open UTDAcademic Journal Reviews
10.1509/jmkr.48.3.472
ArticleJournal of Marketing Research

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine WhiteRhiannon MacdonnellDarren W. Dahl
2011Volume 48 · Issue 3pp. 472-485
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