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Journal of Marketing Research

Volume 52 · Issue 1

February 201510 articles

Emotional Ability Training and Mindful Eating

Blair Kidwell · Jonathan Hasford · David M. Hardesty

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February 2015pp. 105-119DOI: 10.1509/jmr.13.0188 ↗

Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate

Jennifer Savary · Kelly Goldsmith · Ravi Dhar

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February 2015pp. 27-38DOI: 10.1509/jmr.13.0244 ↗

Inequity Aversion and Fair Selling

Liang Guo

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February 2015pp. 77-89DOI: 10.1509/jmr.12.0175 ↗

Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions

Christopher K. Hsee · Yang Yang · Xingshan Zheng · Hanwei Wang

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February 2015pp. 134-146DOI: 10.1509/jmr.13.0532 ↗

Risk, Information, and Incentives in Online Affiliate Marketing

Benjamin Edelman · Wesley Brandi

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February 2015pp. 1-12DOI: 10.1509/jmr.13.0472 ↗

Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class

Meng Zhu · Rebecca K. Ratner

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February 2015pp. 13-26DOI: 10.1509/jmr.13.0451 ↗

Seeing the Big Picture: The Effect of Height on the Level of Construal

Pankaj Aggarwal · Min Zhao

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February 2015pp. 120-133DOI: 10.1509/jmr.12.0067 ↗

Selective Reporting of Factual Content by Commercial Media

Yi Zhu · Anthony Dukes

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February 2015pp. 56-76DOI: 10.1509/jmr.12.0379 ↗

The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior

Jonathan Z. Berman · Emma E. Levine · Alixandra Barasch · Deborah A. Small

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February 2015pp. 90-104DOI: 10.1509/jmr.14.0002 ↗

What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Nonprofits

Keith A. Botner · Arul Mishra · Himanshu Mishra

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February 2015pp. 39-55DOI: 10.1509/jmr.13.0211 ↗