Open UTDAcademic Journal Reviews
10.1509/jmr.13.0211
ArticleJournal of Marketing Research

What's in a Message? The Longitudinal Influence of a Supportive versus Combative Orientation on the Performance of Nonprofits

Keith A. BotnerArul MishraHimanshu Mishra
2015Volume 52 · Issue 1pp. 39-55
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