Brand Name Types and Consumer Demand: Evidence from China’s Automobile MarketFang Wu · Qi Sun · Rajdeep Grewal · Shanjun LiDiscuss this article →February 2019pp. 158-175DOI: 10.1177/0022243718820571 ↗
Branded Apps and Their Impact on Firm Value: A Design PerspectiveD. Eric Boyd · P. K. Kannan · Rebecca J. SlotegraafDiscuss this article →February 2019pp. 76-88DOI: 10.1177/0022243718820588 ↗
Capital Market Returns to New Product Development Success: Informational Effects on Product Market AdvertisingKyung M. Park · Pradeep K. Chintagunta · Inho SukDiscuss this article →February 2019pp. 37-56DOI: 10.1177/0022243718820560 ↗
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media ConsumptionOlivier Toubia · Garud Iyengar · Renée Bunnell · Alain LemaireDiscuss this article →February 2019pp. 18-36DOI: 10.1177/0022243718820559 ↗
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control ThreatChristophe Lembregts · Mario PandelaereDiscuss this article →February 2019pp. 104-122DOI: 10.1177/0022243718820570 ↗
Frugality Is Hard to AffordA. Yeşim Orhun · Mike PalazzoloDiscuss this article →February 2019pp. 1-17DOI: 10.1177/0022243718821660 ↗
The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food PurchasesDipayan Biswas · Courtney SzocsDiscuss this article →February 2019pp. 123-141DOI: 10.1177/0022243718820585 ↗
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand EquityJonathan Luffarelli · Antonios Stamatogiannakis · Haiyang YangDiscuss this article →February 2019pp. 89-103DOI: 10.1177/0022243718820548 ↗
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand UsersYajin Wang · Deborah Roedder JohnDiscuss this article →February 2019pp. 142-157DOI: 10.1177/0022243718820572 ↗
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website VisitsInyoung Chae · Hernán A. Bruno · Fred M. FeinbergDiscuss this article →February 2019pp. 57-75DOI: 10.1177/0022243718820587 ↗
