Open UTDAcademic Journal Reviews
10.1177/0022243718820587
ArticleJournal of Marketing Research

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Inyoung ChaeHernán A. BrunoFred M. Feinberg
2019Volume 56 · Issue 1pp. 57-75
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