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Journal of International Business Studies

Volume 52 · Issue 8

October 202110 articles

Acting on anger: Cultural value moderators of the effects of consumer animosity

Stanford A Westjohn · Peter Magnusson · Yi Peng · Hyeyoon Jung

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October 2021pp. 1591-1615DOI: 10.1057/s41267-019-00289-7 ↗

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Timo Mandler · Fabian Bartsch · C. Min Han

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October 2021pp. 1559-1590DOI: 10.1057/s41267-020-00312-2 ↗

E-platform use and exporting in the context of Alibaba: A signaling theory perspective

Ruey-Jer “Bryan” Jean · Daekwan Kim · Kevin Zheng Zhou · S. Tamer Cavusgil

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October 2021pp. 1501-1528DOI: 10.1057/s41267-020-00396-w ↗

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Ofer Mintz · Imran S Currim · Jan-Benedict E M Steenkamp · Martijn de Jong

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October 2021pp. 1474-1500DOI: 10.1057/s41267-019-00259-z ↗

Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects

V. Kumar · Nandini Nim · Amit Agarwal

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October 2021pp. 1529-1558DOI: 10.1057/s41267-020-00346-6 ↗

Sharing economy: International marketing strategies

Irina V. Kozlenkova · Ju-Yeon Lee · Diandian Xiang · Robert W. Palmatier

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October 2021pp. 1445-1473DOI: 10.1057/s41267-020-00393-z ↗

Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model

Jan Johanson · Martin Johanson

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October 2021pp. 1628-1645DOI: 10.1057/s41267-021-00407-4 ↗

The overarching role of international marketing: Relevance and centrality in research and practice

Saeed Samiee · Constantine S. Katsikeas · G. Tomas M. Hult

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October 2021pp. 1429-1444DOI: 10.1057/s41267-021-00433-2 ↗

The two sides of cooperation in export relationships: When more is not better

Claude Obadia · Matthew J. Robson

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October 2021pp. 1616-1627DOI: 10.1057/s41267-021-00420-7 ↗

Toward a loose coupling view of digital globalization

Satish Nambisan · Yadong Luo

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October 2021pp. 1646-1663DOI: 10.1057/s41267-021-00446-x ↗