Open UTDAcademic Journal Reviews
10.1057/s41267-019-00259-z
ArticleJournal of International Business Studies

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Ofer MintzImran S CurrimJan-Benedict E M SteenkampMartijn de Jong
2021Volume 52 · Issue 8pp. 1474-1500
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