Volume 51 · Issue 5

Feb 1, 202512 articles

Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments

Marisabel Romero · Adam W Craig · Milica Mormann · Anand Kumar

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Feb 1, 2025pp. 1006-1026DOI: 10.1093/jcr/ucae030 ↗

Becoming Nature: Classifying Encounters in Interspecies Contact Zones

Annetta Grant · Robin Canniford · Avi Shankar

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Feb 1, 2025pp. 1047-1069DOI: 10.1093/jcr/ucae032 ↗

Correction to: Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals

Authors not recorded

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Feb 1, 2025pp. 1070-1070DOI: 10.1093/jcr/ucae035 ↗

Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers

Alisa Yinghao Wu · Vicki G Morwitz

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Feb 1, 2025pp. 937-958DOI: 10.1093/jcr/ucae037 ↗

How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype

Helen van der Sluis · Adriana Samper · Kirk Kristofferson · Terri Hlava

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Feb 1, 2025pp. 916-936DOI: 10.1093/jcr/ucae031 ↗

Identities without Products: When the Preference for Self-Linked Products Weakens

Liad Weiss · Robin J Tanner

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Feb 1, 2025pp. 896-915DOI: 10.1093/jcr/ucae038 ↗

Improving Our Scientific Understanding of Consumer Behavior

Oleg Urminsky · Giana M Eckhardt · Jacob Goldenberg · Margaret G Meloy · Stephen A Spiller

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Feb 1, 2025pp. 867-870DOI: 10.1093/jcr/ucae074 ↗

More Options for Authors: Expanding the Paper Formats Considered at JCR

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Feb 1, 2025pp. 871-872DOI: 10.1093/jcr/ucae073 ↗

Price Partitioning of Socio-Moral Surcharges

Shreyans Goenka · Rajesh Bagchi

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Feb 1, 2025pp. 873-895DOI: 10.1093/jcr/ucae026 ↗

Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures

Ran Li · Meng Zhang · Pankaj Aggarwal

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Feb 1, 2025pp. 1027-1046DOI: 10.1093/jcr/ucae027 ↗

The Cumulative Effects of Marketized Care

Andreas Chatzidakis · Giana M Eckhardt · Katharina C Husemann

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Feb 1, 2025pp. 959-981DOI: 10.1093/jcr/ucae025 ↗

Using Cultural Repertoires during Unsettled Times

Ye (Nicole) Yang · Julie L Ozanne · Marcus Phipps

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Feb 1, 2025pp. 982-1005DOI: 10.1093/jcr/ucae036 ↗