Open UTDAcademic Journal Reviews
10.1093/jcr/ucae038
ArticleJournal of Consumer Research

Identities without Products: When the Preference for Self-Linked Products Weakens

Liad Weiss ORCID ↗Robin J Tanner
2025Volume 51 · Issue 5pp. 896-915
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.