Volume 33 · Issue 1

June 200620 articles

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Carolyn Yoon · Angela H. Gutchess · Fred Feinberg · Thad A. Polk

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June 2006pp. 31-40DOI: 10.1086/504132 ↗

A Metacognitive Model of Attitudes

Richard E. Petty

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June 2006pp. 22-24DOI: 10.1086/504128 ↗

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment

Joel B. Cohen · Americus Reed II

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June 2006pp. 1-15DOI: 10.1086/504121 ↗

Accessibility‐Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model

John G. Lynch Jr.

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June 2006pp. 25-27DOI: 10.1086/504129 ↗

Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

Norbert Schwarz

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June 2006pp. 19-21DOI: 10.1086/504124 ↗

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Yong‐Soon Kang · Paul M. Herr

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June 2006pp. 123-130DOI: 10.1086/504143 ↗

Debiasing Insights from Process Tests

Barbara E. Kahn · Mary Frances Luce · Stephen M. Nowlis

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June 2006pp. 131-138DOI: 10.1086/500492 ↗

Decision Focus and Consumer Choice among Assortments

Alexander Chernev

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June 2006pp. 50-59DOI: 10.1086/504135 ↗

Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”?

Lisa E. Bolton · Joel B. Cohen · Paul N. Bloom

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June 2006pp. 71-81DOI: 10.1086/504137 ↗

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Anne L. Roggeveen · Dhruv Grewal · Jerry Gotlieb

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June 2006pp. 115-122DOI: 10.1086/504142 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

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June 2006pp. i-iDOI: 10.1086/506261 ↗

Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model

Huifang Mao · H. Shanker Krishnan

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June 2006pp. 41-49DOI: 10.1086/504134 ↗

How Nothing Became Something: White Space, Rhetoric, History, and Meaning

John W. Pracejus · G. Douglas Olsen · Thomas C. O’Guinn

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June 2006pp. 82-90DOI: 10.1086/504138 ↗

MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion

Gita Venkataramani Johar · Durairaj Maheswaran · Laura A. Peracchio

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June 2006pp. 139-149DOI: 10.1086/500493 ↗

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch

Joel B. Cohen · Americus Reed II

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June 2006pp. 28-30DOI: 10.1086/504130 ↗

Regulatory Focus and Efficacy of Health Messages

Punam A. Keller

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June 2006pp. 109-114DOI: 10.1086/504141 ↗

Shopping Goals, Goal Concreteness, and Conditional Promotions

Leonard Lee · Dan Ariely

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June 2006pp. 60-70DOI: 10.1086/504136 ↗

Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information

Jennifer J. Argo · Katherine White · Darren W. Dahl

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June 2006pp. 99-108DOI: 10.1086/504140 ↗

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

C. Whan Park · Deborah J. MacInnis

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June 2006pp. 16-18DOI: 10.1086/504122 ↗

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

Shailendra Pratap Jain · Nidhi Agrawal · Durairaj Maheswaran

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June 2006pp. 91-98DOI: 10.1086/504139 ↗