Open UTDAcademic Journal Reviews
10.1086/500493
ArticleJournal of Consumer Research

MAPping the Frontiers: Theoretical Advances in Consumer Research onMemory,Affect, andPersuasion

Gita Venkataramani JoharDurairaj MaheswaranLaura A. Peracchio
2006Volume 33 · Issue 1pp. 139-149
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