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Journal of Consumer Research

Volume 48 · Issue 6

Apr 5, 202210 articles

A Word of Thanks

Authors not recorded

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Apr 5, 2022pp. 936-938DOI: 10.1093/jcr/ucac012 ↗

Call for Nominations: Editor in Chief

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Apr 5, 2022pp. 935-935DOI: 10.1093/jcr/ucac013 ↗

Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

Gunes Biliciler · Rajagopal Raghunathan · Adrian F Ward

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Apr 5, 2022pp. 1010-1031DOI: 10.1093/jcr/ucab042 ↗

Consumers Value Effort over Ease When Caring for Close Others

Ximena Garcia-Rada · Mary Steffel · Elanor F Williams · Michael I Norton

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Apr 5, 2022pp. 970-990DOI: 10.1093/jcr/ucab039 ↗

Hiding in the Crowd: Secrecy Compels Consumer Conformity

Dongjin He · Yuwei Jiang · Gerald J Gorn

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Apr 5, 2022pp. 1032-1049DOI: 10.1093/jcr/ucab036 ↗

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices

Brady T Hodges · Haipeng (Allan) Chen

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Apr 5, 2022pp. 1050-1072DOI: 10.1093/jcr/ucab040 ↗

Practice Diffusion

Melissa Archpru Akaka · Hope Jensen Schau · Stephen L Vargo

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Apr 5, 2022pp. 939-969DOI: 10.1093/jcr/ucab045 ↗

Social Emotions and the Legitimation of the Fertility Technology Market

Laetitia Mimoun · Lez Trujillo-Torres · Francesca Sobande

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Apr 5, 2022pp. 1073-1095DOI: 10.1093/jcr/ucab043 ↗

The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions

Wendy De La Rosa · Stephanie M Tully

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Apr 5, 2022pp. 991-1009DOI: 10.1093/jcr/ucab052 ↗

The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade

Junha Kim · Selin A Malkoc · Joseph K Goodman

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Apr 5, 2022pp. 1096-1112DOI: 10.1093/jcr/ucab049 ↗