Open UTDAcademic Journal Reviews
10.1093/jcr/ucab039
ArticleJournal of Consumer Research

Consumers Value Effort over Ease When Caring for Close Others

Ximena Garcia-RadaMary SteffelElanor F WilliamsMichael I Norton
2022Volume 48 · Issue 6pp. 970-990
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.