Volume 51 · Issue 1

May 15, 202422 articles

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives

Ioannis Evangelidis · Sudeep Bhatia · Jonathan Levav · Itamar Simonson

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May 15, 2024pp. 19-28DOI: 10.1093/jcr/ucad028 ↗

50 Years of JCR

Bernd Schmitt · June Cotte · Markus Giesler · Andrew T Stephen · Stacy Wood

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May 15, 2024pp. 1-1DOI: 10.1093/jcr/ucae020 ↗

After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality

Lez E Trujillo-Torres · Benét DeBerry-Spence · Sonya A Grier · Søren Askegaard

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May 15, 2024pp. 79-90DOI: 10.1093/jcr/ucad040 ↗

Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership

Michel Tuan Pham · Alisa Yinghao Wu · Danqi Wang

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May 15, 2024pp. 191-203DOI: 10.1093/jcr/ucae009 ↗

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing

Reto Hofstetter · Martin P Fritze · Cait Lamberton

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May 15, 2024pp. 140-150DOI: 10.1093/jcr/ucad082 ↗

Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions

Bernd Schmitt

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May 15, 2024pp. 2-6DOI: 10.1093/jcr/ucae008 ↗

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research

Mansur Khamitov · Koushyar Rajavi · Der-Wei Huang · Yuly Hong

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May 15, 2024pp. 7-18DOI: 10.1093/jcr/ucad065 ↗

Conversations on Society and Culture

June Cotte

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May 15, 2024pp. 52-55DOI: 10.1093/jcr/ucae010 ↗

From Second-Hand to Third-Hand: Reuse and Resale Cycle

Feifei Huang · Vincent Chi Wong

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May 15, 2024pp. 104-113DOI: 10.1093/jcr/ucad042 ↗

Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs

Lauren Grewal · Helen van der Sluis

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May 15, 2024pp. 66-78DOI: 10.1093/jcr/ucad051 ↗

How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis

Martin Eisend · Gratiana Pol · Dominika Niewiadomska · Joseph Riley · Rick Wedgeworth

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May 15, 2024pp. 180-190DOI: 10.1093/jcr/ucad062 ↗

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research

Andrew T Stephen

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May 15, 2024pp. 114-118DOI: 10.1093/jcr/ucae014 ↗

Leveraging Digital Advertising Platforms for Consumer Research

Michael Braun · Bart de Langhe · Stefano Puntoni · Eric M Schwartz

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May 15, 2024pp. 119-128DOI: 10.1093/jcr/ucad058 ↗

Midrange, Differential, Meaningful, and Multidisciplinary: Reflections onJCR’s Epistemic Culture

Markus Giesler

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May 15, 2024pp. 204-209DOI: 10.1093/jcr/ucae016 ↗

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research

Martin Mende · Abhishek Borah · Maura L Scott · Lisa E Bolton · Leonard Lee

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May 15, 2024pp. 91-103DOI: 10.1093/jcr/ucad068 ↗

Race in Consumer Research: Past, Present, and Future

Sonya A Grier · David Crockett · Guillaume D Johnson · Kevin D Thomas · Tonya Williams Bradford

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May 15, 2024pp. 56-65DOI: 10.1093/jcr/ucad050 ↗

Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability

Oleg Urminsky · Berkeley J Dietvorst

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May 15, 2024pp. 157-168DOI: 10.1093/jcr/ucae007 ↗

The Emergence and Evolution of Consumer Language Research

Grant Packard · Jonah Berger

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May 15, 2024pp. 42-51DOI: 10.1093/jcr/ucad013 ↗

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

Stacy Wood

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May 15, 2024pp. 151-156DOI: 10.1093/jcr/ucae017 ↗

The Genesis Effect: Digital Goods in the Metaverse

Haiyang Yang

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May 15, 2024pp. 129-139DOI: 10.1093/jcr/ucad072 ↗

The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes

Christilene du Plessis · Serena D’Hooge · Steven Sweldens

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May 15, 2024pp. 29-41DOI: 10.1093/jcr/ucad046 ↗

Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals

Xin (Shane) Wang · Jun Hyun (Joseph) Ryoo · Margaret C Campbell · J Jeffrey Inman

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May 15, 2024pp. 169-179DOI: 10.1093/jcr/ucad077 ↗