Open UTDAcademic Journal Reviews
10.1093/jcr/ucad077
ArticleJournal of Consumer Research

Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals

Xin (Shane) Wang ORCID ↗Jun Hyun (Joseph) Ryoo ORCID ↗Margaret C Campbell ORCID ↗J Jeffrey Inman ORCID ↗
2024Volume 51 · Issue 1pp. 169-179
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