Skip to content

Journal of Consumer Research

Volume 34 · Issue 6

April 200817 articles

Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives

Robert V. Kozinets

Discuss this article →

Apr 1, 2008pp. 865-881DOI: 10.1086/523289 ↗

A Word of Thanks

Authors not recorded

Discuss this article →

April 2008pp. iii-ivDOI: 10.1086/588205 ↗

Confirmation and the Effects of Valenced Political Advertising: A Field Experiment

Joan M. Phillips · Joel E. Urbany · Thomas J. Reynolds

Discuss this article →

April 2008pp. 794-806DOI: 10.1086/523287 ↗

Conflict and Compromise: Drama in Marketplace Evolution

Markus Giesler

Discuss this article →

April 2008pp. 739-753DOI: 10.1086/522098 ↗

Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making

Thomas Kramer · Lauren Block

Discuss this article →

April 2008pp. 783-793DOI: 10.1086/523288 ↗

Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set

Kyeongheui Kim · Joan Meyers-Levy

Discuss this article →

April 2008pp. 882-896DOI: 10.1086/524309 ↗

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Aradhna Krishna · Maureen Morrin

Discuss this article →

April 2008pp. 807-818DOI: 10.1086/523286 ↗

Editorial Review Board 2005 – 2008

Authors not recorded

Discuss this article →

April 2008pp. i-iDOI: 10.1086/587922 ↗

How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money

Ritesh Saini · Ashwani Monga

Discuss this article →

April 2008pp. 914-922DOI: 10.1086/525503 ↗

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences

Robin J. Tanner · Rosellina Ferraro · Tanya L. Chartrand · James R. Bettman · Rick Van Baaren

Discuss this article →

April 2008pp. 754-766DOI: 10.1086/522322 ↗

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

Aparna A. Labroo · Ravi Dhar · Norbert Schwarz

Discuss this article →

April 2008pp. 819-831DOI: 10.1086/523290 ↗

Protection of Prior Learning in Complex Consumer Learning Environments

Marcus Cunha · Chris Janiszewski · Juliano Laran

Discuss this article →

April 2008pp. 850-864DOI: 10.1086/523293 ↗

Social Capital Production in a Virtual P3 Community

Charla Mathwick · Caroline Wiertz · Ko de Ruyter

Discuss this article →

April 2008pp. 832-849DOI: 10.1086/523291 ↗

The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty

Susan Jung Grant · Alice M. Tybout

Discuss this article →

April 2008pp. 897-913DOI: 10.1086/527342 ↗

Tightwads and Spendthrifts

Scott I. Rick · Cynthia E. Cryder · George Loewenstein

Discuss this article →

April 2008pp. 767-782DOI: 10.1086/523285 ↗

Volume 34 Author Index

Authors not recorded

Discuss this article →

April 2008pp. 923-933DOI: 10.1086/588453 ↗

Volume 34 Subject Index

Authors not recorded

Discuss this article →

April 2008pp. 934-936DOI: 10.1086/588454 ↗