Open UTDAcademic Journal Reviews
10.1086/522322
ArticleJournal of Consumer Research

Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences

Robin J. TannerRosellina FerraroTanya L. ChartrandJames R. BettmanRick Van Baaren
2008Volume 34 · Issue 6pp. 754-766
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