Open UTDAcademic Journal Reviews
10.1177/002224371305000512
ArticleJournal of Marketing Research

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Sunghoon KimSimon J. BlanchardWayne S. DesarboDuncan K.H. Fong
2013Volume 50 · Issue 5pp. 664-673
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