Open UTDAcademic Journal Reviews
10.1287/mksc.2023.1434
ArticleMarketing Science

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

J. Jason Bell ORCID ↗Christian Pescher ORCID ↗Gerard J. Tellis ORCID ↗Johann Füller
2024Volume 43 · Issue 1pp. 54-72
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